Sustainable Tourism Education Development Project

Tourism is an important part of the Indonesian economy and an important source for generating employment and foreign exchange reserves. Swisscontact has been actively supporting the Indonesian MTCE (Ministry of Tourism and Creative Economy) since 2009 to strengthen the competitiveness of selected tourism destinations.
Denpasar, Bali
Project duration
2018 - 2022
Financed by
  • State Secretariat for Economic Affairs SECO

The Government of Indonesia has set a number of objectives to improve the role of tourism in the Indonesian economy and has allocated additional funds to the MTCE for promotion. The remaining core areas for the Indonesian Government to be addressed are: connectivity, basic services and tourism infrastructure; workforce skills and quality standards; investment and business climate; coordination and implementation capabilities at national and sub-national level.

The Government of Indonesia has prioritized tourism as one of the main pillars of the country’s economic growth potential. Its strategy is to make the tourism industry Indonesia’s biggest short-term source of foreign exchange revenues. Within the overall framework of the national tourism strategy, the aim is to build up sustainability in the tourism sector through competitive and sustainable destinations and a skilled workforce.

The project

The STED (Sustainable Tourism Education Development) project aims to contribute to this goal by working towards a better qualified workforce with relevant skills for the tourism sector. Demand driven education will ensure that graduates meet the standards required by the Indonesian tourism sector, and will equip them with better knowledge on sustainability and inclusion, thereby creating more and better jobs for local population.   
The project is part of a broader system. While the primary beneficiary is the tourism destination of Lombok, the broader tourism sector in Indonesia and the Indonesian TVET system will also benefit from the project´s results via strengthening of a network of education institutions under the MTCE (Ministry of Tourism and Creative Economy). The consortium partner SHL (Swiss Hotel School Lucerne) adds relevant practical background in the tourism and hospitality sector. The approach applied by STED is based on best practice of the Swiss dual skills development system adapted to the local context.

Main intervention areas are:

  1. School development focusing on strengthening of school management, revision of training curricula and strengthening of teacher capacities including increased practical exposure of school teachers, a strengthening of practical and demonstration skills and an improvement in overall coaching abilities
  2. Strengthening the relationship between tourism school and industry
  3. Network and policy development, focusing on knowledge exchange between different tourism institutions to address systemic issues of human resource development in the sector, ensure policy dialogue and foster network-building and relevance at the training institutions.

The project will improve the framework conditions for sustainable tourism and contribute to the following results:

  • Improved training relevance at Politeknik Pariwisata Lombok (PPL) has been achieved.
  • Mechanisms for collaboration on tourism education and labour market issues between polytechnics, the local industry and the public sector are functional.
  • Experiences generated as part of the support to the polytechnic and the local tourism industry in Lombok are successfully applied by other MTCE education institutions and effectively brought into policy dialogue.

Results 2018 - 2023

Graduates’ Competency and Employment: 

  • Lombok Tourism Polytechnic (PPL) graduates’ employment (full-time and self-employed) has increased from 61% in 2021 to 71% in 2023.  
  • Employers' perceptions, scored 4.4 out of 5.0 in the User Satisfaction Survey, indicate that most graduates' skills, competencies, and attitudes are highly relevant. 

Outcome 1: School Development at Lombok Tourism Polytechnic (PPL) 

  • PPL received national accreditation rating of “Very Good” in 2022. 
  • Several departments at PPL received national accreditation ratings ranging between “Good” and “Very Good”
  • Implementation of the STARTInc. entrepreneurship and business incubation program, with three batches rolled out. 
  • Implemented project-based learning (PBL) in four courses, with 21 student projects piloted in four departments. 
  • Piloted an Industry-Based Learning (IBL) model in collaboration with the Novotel hotel chain, to increase PPL students' hands-on learning time in hotels prior to their internship period, with the goal of improving the quality of training programs. 
  • 30 teachers and instructors were facilitated in lecturer upskilling program in technical skills, teaching methodology, and soft skills training on entrepreneurship facilitation, digital transformation, project-based learning, and a Swiss Federation for Adult Learning (SVEB) certification course. 

Outcome 2: Strengthening industry relations 

  • 59 participants from 11 hotels and tourism enterprises, 4 private training providers, and 3 polytechnics were trained in 4 In-Company Trainer (In-CT) trainings, piloted in Lombok and Bali. 
  • 10 local industry experts contributed to PPL's curricula development and implementation, including the development of semester learning plan and entrepreneurship module as well as PBL. 
  • 15 PPL students participated in the piloting of IBL with Novotel Lombok to enhance their practical learning experience in the workplace. 

Outcome 3: Knowledge sharing, networking, and policy dialogue 

  • STARTInc’s experiences and modules were used as references for the Bandung Tourism Polytechnic’s entrepreneurship teaching module and the Ministry of Tourism and Creative Economy (MoTCE)’s Human Resources Development Centre (HRDC)’s entrepreneurship guidelines. 
  • Collaborating for online and offline knowledge exchange sessions with MoTCE’s network of tourism polytechnics, covering topics such as the Develop a Curriculum (DACUM) method, a webinar on PBL, a Training of Trainers on entrepreneurship and business incubation facilitation hosted by PPL and Ciputra University, and In-CT trainings in Lombok and Bali. 
  • 18 selected lecturers from the MoTCE’s network of tourism polytechnics received a SVEB Certification after completing a three-part training in Indonesia and Switzerland. The Swiss part of the training was hosted by Schweizerische Hotelfachschule Luzern (SHL). At the same time, the tourism polytechnics’ management’s visit to tourism higher vocational education in Lucerne, Switzerland, was conducted, which later encouraged potential collaboration between the MoTCE’s HRDC and Swiss institutions for the next project phase. 


Initial vocational education and training, Upskilling and Reskilling
Indonesian Tourism Polytechnic Lecturers Ready to Become Agents of Change after Certification with SHL Switzerland 
Swisscontact’s Sustainable Tourism Education Development (STED) project in Indonesia has recently concluded its three-part Lecturer Capacity Building Programme with a Swiss Federation for Adult Learning (SVEB) certificate examination in Bali earlier this year. The certification exam was the first one to ever be held outside of Switzerland. 
Initial vocational education and training, Upskilling and Reskilling, Labour market insertion
Swisscontact at the International Cooperation Forum 2023
At the International Cooperation Forum on 15-16 February 2023 in Geneva, Swisscontact shared its experience in vocational education and training and presented five projects.
Sustainable tourism
SUSTOUR & STED: strengthened competitiveness and resilience in tourism
Tourism is a key factor for the Indonesian economy and the creation of jobs, but it has been strongly undermined by the COVID-19 pandemic. With Sustainable Tourism Destination Development (SUSTOUR) and Sustainable Tourism Education Development Project (STED), Swisscontact is strengthening the resilience and competitiveness of select tourism destinations in Indonesia.