Sahaj - Nepal Agricultural Market Development Programme

The Nepal Agricultural Market Development Programme (NAMDP), also known as Sahaj (Nepali for ‘facilitate’ or ‘make easier’), is designed with three successive phases spanning across a 12-year horizon.  Sahaj’s objectives are based on a vision of a thriving and inclusive agriculture sector, aiming to grow employment and income for Nepal’s rural population.
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Biratnagar
26.4524746
87.27178099999999
Project duration
2020 - 2025
Financed by
  • Swiss Agency for Development and Cooperation SDC

The project

Sahaj operates under a bilateral agreement between the Government of Nepal and the Government of Switzerland. Sahaj is a Swiss Agency for Development and Cooperation (SDC) project, implemented by a consortium of Swisscontact (as the lead agency) and the Center for Environmental and Agricultural Policy Research, Extension and Development (CEAPRED). The programme focuses on Province Number 1 (the far-most eastern province).

Sahaj Phase 1 (March 2016 - November 2020) aimed to increase farmers’ income by integrating them into commercial agriculture markets and networks. Using an approach that makes private sector markets work better for the poor (also known as a Market Systems Development or MSD), the programme supported market-based solutions around inputs and farming. The impact targeted smallholder farmers, including women and people from disadvantaged backgrounds. The programme’s activities boosted on-farm productivity and increased the marketing potential of their agricultural products. Sahaj Phase 1 partnered with over 75 private sector and 10 public sector actors through around 50 interventions. It covered over 50 districts of Nepal, including 12 of the 14 districts in Province Number 1. The programme created 1,800 new jobs, and increased farm-income of 45,800 households.  

Sahaj Phase 2 builds on the work done in the previous phase, but shifts focus towards growth and investment in forward market linkages, strengthening the country’s commercialisation, processing and export of value-added agriculture products. The second phase will run from December 2020 until November 2024. The programme will provide financial and technical support towards increased provision of services and access to innovation for agri-businesses in Province Number 1. This will increase demand for smallholders’ produce, including them in value-added supply chains and building resilience in rural communities through higher employment and income.  

Sahaj’s slogan “partner in innovations for agriculture” will be paramount in phase 2 – a strong focus on supporting investment in small and medium-sized agri-businesses with innovative services in the province. This will be done through three pillars supporting i) agriculture services, ii) non-agriculture services, and iii) the overarching business environment. Under these pillars, the programme will identify and address constraints to growth, unlocking the services agri-businesses need to invest in innovation and of value-added sustainable agriculture products. This includes addressing policy bottlenecks and unlocking potential for closer collaboration between the government and the private sector. Sahaj will build a portfolio of interventions (support for Small and Medium Enterprise partners), starting in the maize, dairy, cardamom and vegetable sectors. Additionally, the programme will support the government’s efforts to strengthen the federal structure by working closely with Provincial and Local Government units.

 

Project partner

Center for Environmental and Agricultural Policy Research, Extension and Development (CEAPRED)

Results

  • 1,780+ full-time equivalent jobs created in the local economy, including 34% for women and 40% for discriminated groups (DG). These jobs have generated NPR 354 million (CHF 2.36 million) in annual income.
  • 43,400+ farmers benefited from increased incomes, with 34% women and 46% men from discriminated groups.
  • NPR 349.17 million (CHF 2.32 million) mobilised as private sector investment in Koshi Province.

 

Case Stories

Stories that Inspire: SMEs Making a Difference
Across Nepal, agricultural Small and Medium Enterprises (SMEs) play a vital role in connecting farmers to markets, creating jobs, and driving innovation. The enterprises featured in this book show what is possible when local entrepreneurs lead change.
Women Shaping Koshi’s Agricultural Economy
Women are at the heart of agriculture in Koshi Province. They play vital roles in dairy, vegetables, large cardamom, and maize, yet their contributions often go unrecognised. Barriers such as limited access to resources, information, and markets make it harder for them to fully benefit from their work.

Agri-Lending Manual 2025

This agri-lending manual, commissioned by Sahaj and developed by True North Associates, is designed to support Banks and Financial Institutions (BFIs) to enhance their agricultural credit practices. It is meant to complement the existing credit policies, and provide guidance for institutional agricultural lending than serve as a standalone resource for lending. 

Videos

Forging Partnerships: A Partnership Story From Sahaj’s Maize Sector
Sahaj is a joint initiative of the Government of Nepal and the Government of Switzerland. It is mandated by the Swiss Agency for Development and Cooperation (SDC) and is jointly implemented by Swisscontact as the lead agency, and CEAPRED.
Sahaj – Partner for Innovations in Agriculture
The overview video of Sahaj introduces the programme.
Sahaj – Partner for Innovations in Agriculture (in Nepali)
सहज परियोजनाको परिचयात्मक वृतचित्र

News

Nepal
06.03.2026
Women shaping Koshi’s agricultural economy 
Across the hills of Eastern Nepal, women farmers are leading a quiet revolution adopting climate-smart agricultural practices, strengthening local value chains, and building resilient livelihoods. This International Women’s Day, we celebrate these women who are reshaping their communities, creating jobs and proving that when women have equal opportunities, everyone benefits. 
Nepal
Sustainable agriculture
17.12.2025
Turning Milk Surplus into Opportunity in Koshi Province
Koshi Province is one of Nepal’s major milk-producing regions, producing approximately 514,752 tons of milk annually. However, for many years, dairy farmers in Koshi faced an uncertain reality: surplus milk produced during the flush season often went to waste due to limited processing options and lack of wider market access. Today, this narrative is changing. With technical and financial support from the Swiss Agency for Development and Cooperation SDC funded project, Sahaj, farmers and dairy enterprises in Koshi are turning surplus milk into value-added products, creating stability for farmers and growth opportunities for businesses.
Nepal
Sustainable agriculture
17.11.2025
Women in agriculture in eastern Nepal: empowering farmers, strengthening supply chains
Across the hills of Eastern Nepal, women farmers are leading a quiet revolution adopting climate-smart agricultural practices, strengthening local value chains, and building resilient livelihoods.