The Swiss Import Promotion Programme SIPPO works with a systemic approach. Instead of focusing on individual companies, it puts BSOs in the centre of the programme. These BSOs provide professional ‘last mile services’ to companies intending to export.
SIPPO enhances the performance of the selected BSOs. They promote local export-ready companies with a qualitative set of services. With this, BSOs can specifically improve export promotion services in specific economic sectors and boost the export performance of export-ready companies in their countries by providing them with high-quality market information, B2B matchmaking services and enhanced networking opportunities. With SIPPO's support, BSOs ultimately contribute to increased income and more and better jobs.
This BSO-focused approach of SIPPO is decentralised, utilizing local know-how and developing a high commitment of local actors. The approach has proven successful in Phase 1 and will be further expanded in Phase 2. New focus areas are digitalisation and sustainability, organisational development at the BSOs and the strengthening of export promotion systems in the partner countries.
In addition, SIPPO creates synergies by working locally with other Swiss development cooperation programmes.
Activities in 6 sectors
SIPPO is active in six sectors:
· BHP Brugger & Partner
· HELVETAS Swiss Intercooperation
Collaboration with BSOs
SIPPO supports the BSOs through tailor-made capacity development in two areas:
The BSOs decide to what extent they use SIPPO services. This is entirely their responsibility. BSOs that want to explore new potential opportunities for their export-ready companies and improve access to new markets can use these "last mile services" according to their needs.