The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation. As for the new investment phase (2017-2020), SIPPO is carried out by Swisscontact.
The overall objective of the Swiss Import Promotion Programme (SIPPO) is to integrate developing and transition countries into world trade. Targeted export promotion services delivered through Business Support Organizations (BSOs) strengthen the competitive position and facilitate market access and exports of companies in partner countries to Switzerland, the EU and regional markets
SIPPO works with a systemic market approach by putting BSOs (instead of individual companies) in partner countries into the centre of the programme to provide professional ‘last mile services’ for exporting companies.
Accordingly, SIPPO enhances the performance of selected BSOs to enable them to provide targeted export promotion services to improve exports in specific economic sectors and contribute to increased income and more and better jobs. The implementation of the approach will be decentralized, utilizing local knowledge and developing high commitment of local actors. The programme will support them so that they can provide high-quality services to their client companies and members in the areas of market intelligence, B2B matchmaking, and networking.
In addition, it shall create synergies by delivering export promotion services to other trade related Swiss development initiatives. In the partner countries, SIPPO builds the capacities of select export promotion boards and sector-wide associations.
The project will operate in 6 sectors:
SIPPO supports BSOs through tailor-made capacity building in two areas:
through Strategic planning and positioning, Project Cycle Management and Knowledge sharing and learning.
BSOs are capacitated at their own speed and ownership is placed entirely in the hands of the service provider: BSOs who want to explore and improve access to new markets and opportunities for their export-ready companies to undertake these “last mile services” activities. SIPPO thereby enhances BSO member companies’ performances in export and thus contributes to increased income and more and better jobs.
Expected results by end of phase: