Economically strong regions through sustainable tourism (MIGIP Laos)

The objective of the project is to introduce new models for promoting localities that involve the social, environmental, and economic needs of local populations while creating additional income and jobs. 
Despite high and sustained economic growth, Laos remains one of the UN’s “Least Developed Countries” – one third of the population lives below the poverty line. The project creates jobs and income opportunities in the tourism sector, thereby contributing to poverty reduction.

Pakse, Laos
Project duration
2017 - 2020
Financed by
  • Swiss Agency for Development and Cooperation SDC
  • Kuoni and Hugentobler Foundation
  • Leopold Bachmann Foundation
  • Donations

The project

Swisscontact is applying an approach by which local actors can participate actively in developing the tourism sector with increasing flows of tourists. This approach not only considers economic, but also social and environmental factors: natural beauty is to be highlighted and protected; the local population must benefit from economic growth. Promoting the important tourism area of Champasak lies at the heart of our efforts.
Through targeted trainings, tourism SMEs will improve the quality of services they offer, thereby enhancing their competitiveness. At the same time, the project is further developing the range of available services and activities. To this we can add new products and attractions, which we develop together with our local partners. By becoming a more attractive destination, international guests will stay for longer periods and also spend more money in the process.
Marketing initiatives that consider the needs of various participants in the tourism sector constitute an important project component. Actors in the sector are empowered to reach out through the various market channels directly to target groups specifically important to them.


  • 304 tourism SMEs increase their revenue
  • 123 small and medium enterprises offernew products to select visitor flows or improve their existing portfolios
  • 307 tourism SMEs work with the destination management strategy and use the tools and channels developed for their own marketing activities
  • 127 companies gain access to training to improve the quality of service


  • 300 tourism SMEs increased their income (before the pandemic) or resilience (they managed to keep their business running despite the pandemic)
  • 267tourism SMEs offer new products to selected visitor flows or improved their existing portfolio
  • 475 tourism SMEs have worked with the destination management strategy and used the tools and channels developed for their own marketing activities
  • 366 tourism SMEs accessed training to improve the quality of service


Labour market insertion
Phiala’s Journey - Hospitality training in Laos
For Phiala Shaecao, a young woman from a farming family in the rural village of Somsavath, thirty kilometres outside of Vangvieng, a tourist-oriented town about four hours north of Lao PDR’s capital, the idea of being employed by a hotel seemed far-fetched. 
Southern Laos Stakeholders Tackle Environmental Issues at Tourism Sites
The ‘Save Green, Clean Southern Laos’ event was organised at Phou Salao Temple, Pakse, to promote environmental responsibility under an initiative of the Southern Laos Tourism Marketing Task Force (MTF)
Public and Private Partnership Towards Southern Laos Tourism
As seen on The Laotian Times
Article by Taejun Kang