Katalyst is one of the most effective initiatives for creating market systems, both in Bangladesh and internationally. The initiative was essential in establishing cutting-edge technologies and developing business concepts for establishing sustainable market systems. Katalyst used modern instruments, such as the systemic change measurement framework for micro, small and medium sized enterprises (MSMEs) and farmers, in selected urban and rural sectors. This framework entails customising projects in a methodical and convenient manner based on the suggestions of direct beneficiaries as well as facilitating with sustainable models for big scale long-term impact (to learn more about our work, click here).
Katalyst, the flagship market systems development project implemented by Swisscontact in Bangladesh facilitated interventions to support the flower cluster which included diversifying flower farming by introducing varieties such as gerbera, gladiolus and lilium along with improved cultivation and harvesting techniques. The project has assisted the flower growers in Godkhali and Jashore in raising their living standards while also developing their technical expertise in flower production methods and introducing new flower varieties.
Even after 12 years of the project, the results of the interventions that aided in the establishment of the flower cluster are still visible. Currently, many different types of flowers are available for purchase and sent from this site to other parts of Bangladesh for commercial uses. Flower farmers have adopted modern technologies and business strategies, and their thriving flower sector is due to a stable market system.