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This week, Boston will become the coffee capital of the world as it hosts the Specialty Coffee Association Coffee Expo. 18 Cooperatives and companies that produce sustainable coffee and that are part of the Inclusive Coffee project- Promoting Sustainable Markets, will take an active role in the tradeshow, alongside project partners: CONACAFE, IHCAFE, AMUCAFE, the Cortés Chamber of Commerce and Honduras Coffee Producer Guilds (APROCAFEH, ANACAFEH, La Central and UNIOCOOP.
The participation of Honduran coffee cooperatives and companies takes place within the frame of the Honduran delegation led by the Honduran Coffee Institute (IHCAFE) who has organized the country pavillion during the trade show, and the Honduras Coffee Showrooms, where buyers and sellers will be able to Exchange experiences with producers and will learn about the novelties and innovations of each coffee region. Other organizations like Solidaridad and the International Labor Organization will also be presenting their sector initiatives with their partners.
Evelyn Moradel, Technical Assistant of the Inclusive Coffee Project shared that, “The companies along the business support organizations that have come to Boston, have participated during several months in trainings that include subjects such as:
· Export Capacity Diagnosis
· Export Marketing Plans
· Market Access requirements
· Market and Consumer Trends
· Business Intelligence and Market Selection
· Social media and communication strategies
· Prices Risk Management
· Efective Trade Show Participation
Trade show participation allows companies to go from theory to practice, where they are able to apply the new knowledge and tools in their commercial strategy.”
Participating companies include ARUCO, AGEO, Beneficio San Marcos, CAFEPSA, CAFICO, CAPUCAS, COCAFELOL, COFFEEPLANET, COMSA, COCAOL, COPRANIL, FINCA Cara Sucia, Honduras Coffee Alliance, INLOHER, Spirit Animal Coffee, RAOS, and PROEXO, as well as producers of the IWCA Honduras chapter- AMUCAFE.
Liliana Sánchez Iglesias, Country Director for Swisscontact Honduras highlighted that through Café Inclusivo, we have facilitated articulation spaces for the sector, oriented towards a strategic vision of international commercial promotion of the sector. The participation of producers and coops at the show sends a message to the markets: Honduras is working with dedication and innovation, and this is coming through in the coffees.
Café Inclusivo is part of Swisscontact’s Development Programme and is in part cofinanced by the Swiss Agency for Development and Cooperation (SDC).