Global Alliance for Trade Facilitation

The Global Alliance for Trade Facilitation is a public-private partnership for trade-led growth, supporting governments in developing and least-developed countries in implementing the World Trade Organization’s Trade Facilitation Agreement. By bringing together governments and businesses of all sizes as equal partners to deliver targeted trade reforms, the Alliance cuts through red tape and end costly delays at borders. 
Swisscontact Bangladesh
Swisscontact Uganda
Swisscontact Cambodia
Project duration
2020 - 2022
Financed by
  • Federal Ministry for Economic Cooperation and Development (BMZ)
  • Global Affairs Canada
  • Danish International Development Agency

The project

International trade has been recognised by the UN as an engine for inclusive economic growth and poverty reduction, and an important means to achieve the SDGs. Trade facilitation can reduce costs, increase opportunities for small and medium-sized enterprises (SMEs), and spark competitiveness and productivity.

Through the Alliance, Swisscontact supports the co-creation and implementation of trade facilitation projects in Bangladesh, Cambodia and Uganda.

By emphasising digitisation and delivering other best practices, the projects enable businesses to trade more easily thanks to streamlined and more predictable processes. Governments save time and resources by modernising trade procedures while still safeguarding their borders. Ultimately, the projects boost trade competitiveness and business conditions, which are key drivers of inclusive economic growth and poverty reduction.

The Alliance is led by the Center for International Private Enterprise, the International Chamber of Commerce, and the World Economic Forum, in cooperation with Gesellschaft für Internationale Zusammenarbeit (GIZ). It is funded by the governments of the United States, Canada, Germany, and Denmark. 


  • Establishing public-private dialogues on trade facilitation 
    Working with governments, businesses and international organisations to create the right environment for trade reforms that respond directly to business needs.
  • Delivering country trade facilitation projects
    This project is working on the ground in developing and least developed countries to make international trade simpler, faster and more cost-effective.
  • Tackling trade barriers with a business mindset to identify trade issues such as customs delays and unnecessary red-tape at borders, and design and implement targeted reforms. By emphasising digitisation and delivering other best practices, the Global Alliance for Trade Facilitation enables businesses to trade more easily thanks to streamlined and more predictable processes. Governments save time and resources by modernising trade procedures.

Expected results

  • Building on sustainable public-private partnerships and inclusive multi-stakeholder dialogues on trade facilitation reform
  • Delivering commercially measurable trade facilitation reforms
  • Capturing lessons learnt from trade facilitation reform through monitoring and evaluation and sharing best practices will encourage more governments and businesses to identify and pursue meaningful reforms.


Improving Horticulture exports through upgraded access to trade information
Dialogues foster collaboration, a key ingredient in public-private partnerships aimed at achieving sustainable change. The needs assessment sudy dissemination workshop was conducted in order to engage stakeholders in the fresh fruit and vegetable sector to develop the roadmap for an updated export information and trade portal.
Swisscontact and Hortifresh organize a dialogue meeting on the new EU measures on capsicum exports from Uganda
The non-compliance of Sanitary and Phytosanitary (SPS) requirements for Ugandan fresh fruits and vegetables exports to the European Union (EU) likely to increase export cost and time.
Swisscontact explains: Trade
Trade creates jobs and generates income. If traditionally, the marketplace was the venue to exchange goods, now it is online trade and supply chains. If trade can be simple, fast, and cost-effective, it will be the driver of economic development, contributing substantially to the UN Sustainable Development Goals.