Mandated by the Swiss State Secretariat for Economic Affairs (SECO), Swisscontact is supporting sustainable tourism in the Moroccan provinces of Azilal and Beni Mellal through 2025. This region is located in the high Atlas Mountains and offers much to visitors who prefer soft tourism: red mountains, refreshing lakes, streams and waterfalls, sweet-smelling cedar forests, and historic monuments. The project objective is to reduce poverty in the region, as well as to create new sources of income and improve existing jobs. Women and youth are the main target beneficiaries.
Swisscontact is supporting both provinces in their efforts to develop an integrated tourism approach. Swisscontact employees will help local stakeholders to establish a coordination platform, as well as to improve tourism products and services. Project activities will also include training qualified tourism professionals.
For most people, tourism in Tunisia brings to mind big hotel complexes located directly by the sea. Thus, the government would like to diversify the country’s image. In 2015-2019, Swisscontact already implemented a project for SECO to strengthen the Dahar region. Now, two new projects will benefit from the foundation’s experiences in destination management and marketing:
Swisscontact’s know-how in the development of sustainable tourism is also in demand in Switzerland. SECO would like to increase the Swiss tourism sector’s contribution to the UN’s sustainable development goals. A moderated dialogue will allow stakeholders in Swiss tourism to get informed about sustainability in tourism, exchange ideas and initiatives both domestically and internationally, and come up with new project ideas together.
Swisscontact is coordinating this dialogue within a consortium constituted by gutundgut, ecos, the University of Applied Sciences of the Grisons, myclimate, the Swiss Parks Network, the Swiss Tourism Federation (Schweizer Tourismusverband, STV) and the Swiss Travel Association (Schweizer Reise-Verband, SRV).