The case for digital strategies in scaling FEGO project interventions

Trade
30.05.2025
In Kosovo’s evolving economic landscape, digital readiness is becoming a key driver of growth, particularly for small and medium enterprises (SMEs) navigating the challenges of competitiveness, market access, and service delivery. The Fostering Employment and Growth Opportunities (FEGO) project, funded by the Swedish International Development Cooperation Agency (SIDA) and implemented by Swisscontact, has been a catalyst for inclusive digital transformation across the apparel, furniture, and rural tourism sectors.  
Digital pattern-maker in Kosovo, Miranda Zeqiri

FEGO supported over 30 apparel businesses to process €1.6 million in international payments, saving €17,500 in fees through a fintech partnership. It enabled 10 fashion SMEs to launch e-commerce websites with integrated payment systems, and piloted Kosovo’s first digital pattern-making service, increasing precision and reducing waste in apparel production.

A tailored incubation program was developed to support startups and SMEs in Kosovo’s furniture sector by strengthening digital marketing tools, building capacity, and facilitating digital transformation. As part of this effort, a new digital platform - now managed by the Association of Wood Processors of Kosovo (AWPK) - was launched to boost local and international visibility, particularly among the diaspora. In rural tourism, FEGO helped municipalities launch digital branding portals like www.luguiverdhe.com and www.visitvitia.com, now co-managed with local actors.

These interventions didn’t just deliver tools - they fostered local ownership and market sustainability. As donor-funded inputs phase out, private providers and public institutions are taking over, reinvesting in digital services and expanding access.

Underlying each intervention is a common thread: sustainability. Whether through private service providers or public institutions, FEGO emphasized ownership models. By embedding services in local actors - from fintech to municipal offices - Swisscontact ensured continuity and gradual market anchoring. As demand for digital services grows organically, private providers are expanding offerings, reinvesting fees, and creating a virtuous cycle of improvement. 

FEGO’s model is scalable, inclusive, and systemic results-driven. It blends facilitation with embedded ownership, pairing technical support with local capacity-building. And it does so while staying rooted in Swisscontact’s mission: enabling people to actively shape their economic futures.

2022 - 2025
Kosovo
Entrepreneurial ecosystems
Fostering Employment and Growth Opportunities (FEGO)
The FEGO project aims to generate employment and income for women, men, and youth, presently living in poverty and socio-economic marginalization. The project seeks to reach sustainable and scalable growth of micro/small (family) business and start-ups, in three main sectors where the project is focused: apparel, furniture and rural tourism.