The primary objective of this training was to significantly enhance the knowledge and skills of SMEs in optimizing online marketing techniques and advertising formats, and to equip them with the ability to effectively analyze marketing content for their business. This knowledge aimed to empower SMEs to establish a distinctive competitive edge for their businesses by effectively promoting their green business practices. Participants were particularly enthusiastic about learning how to create compelling green marketing content and effectively promote their products and services through online marketing advertisements, reducing their reliance on intermediaries and reaching a broader audience.
The training also emphasized the importance of harnessing the potential of social media platforms for green marketing and sustainability advocacy. Attendees learned how to leverage the power of social media to engage with eco-conscious consumers, build a loyal customer base, and communicate their commitment to environmentally responsible practices. The practical aspect of the training involved hands-on exercises and showcasing local and regional best practices; enabling SMEs to develop and implement effective social media marketing strategies.
The module and training developed by Aleph Laos provided a platform for T/H SMEs gain a deeper understanding of how to effectively harness the local digital landscape for promoting green initiatives. This interest from the participants in doing more green business practices so they can promote them to their customers marked a crucial step toward a greener and more environmentally responsible business landscape in Vang Vieng and, hopefully, beyond.
The Waste to Value project is financed by the Canton Basel-City, City of Zurich and Däster-Schild Foundation, among other donors. The project is part of the Swisscontact Development Programme, which is co-financed by the Swiss Agency for Development and Cooperation (SDC), Federal Department of Foreign Affairs FDFA.