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Orientation for the newly registered Community Paramedic Training Institutes (CPTIs) on promotional strategy

Bangladesh
Initial vocational education and training
03.08.2023
ASTHA organised a day-long orientation on 20th August 2023, for supporting the newly registered CPTIs in developing promotional strategy. Representatives from ten institutes attended the session in Dhaka. The main objective of this session was to disseminate basic knowledge and tools required to design effective marketing campaigns.

The CPTIs face challenges in getting a strong footing in the first few years as they are new in the market, and the awareness of the community paramedic program is still low. ASTHA organized the orientation especially to extend support to such new training institutes. CPTIs from outside project locations were also invited because it is important to capacitate all the CPTIs for strengthening the programme nationwide. By adopting targeted and innovative promotional approaches, these institutes can reach a wider audience and increase the number of qualified CP graduates in the country.

Throughout the orientation, participants got engaged in interactive sessions and presentations facilitated by Mr. Rezaul Karim, Sr. Manager- Interventions Portfolio, ASTHA. He is a marketing graduate with 12 years of experience in project implementation and conducted various orientations and training sessions over the years. The fundamentals of digital marketing, social media outreach, strategic partnerships, and community engagement initiatives were discussed in the session. Participants also shared their experiences and challenges that they face while promoting CP courses, fostering a collaborative and dynamic learning environment. At the end of the day, participants left with better knowledge about marketing and promotions.

ASTHA is committed to investing in the growth and development of CPTIs for supporting the advancement of community paramedics, and, ultimately, ensuring the well-being of numerous individuals across the country.

"ASTHA's orientation session was an eye-opening experience for all of us. We now feel confident to implement creative and effective promotional strategies to attract more students and grow our institute."
Amit Barua, director of Progoti Community Paramedic Training Institute, Chittagong

This project is financed by Novartis, the Evi Diethelm Winteler Stiftung, and the Laguna Foundation, among other donors. It is part of the Swisscontact Development Programme, which is co-financed by the Swiss Agency for Development and Cooperation (SDC), Federal Department of Foreign Affairs FDFA.

Bangladesh
Initial vocational education and training
High-quality healthcare services in rural areas
Achieving Sustainability Towards Healthcare Access (ASTHA) aims at contributing to the development and expansion of sustainable and high-quality healthcare at the community level by training young adults (50% women) from seven rural districts as skilled health workers. The ASTHA-project will improve the health and living conditions of the local...
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