Musa Alfred, the architect of his own success: When hairdressing becomes a springboard to a better life

Initial vocational education and training
05.06.2025
In the heart of the Bugarula group, in the Idjwi territory of South Kivu in the Democratic Republic of Congo, a hairdressing salon attracts attention and arouses admiration: the "Don Béni" salon.  Behind its neatly aligned mirrors and neatly arranged mowers, lies a story of resilience, passion and transformation. That of MUSA NDURUKIZE Alfred, 28 years old, father of two young children, who has been able to give meaning to his career thanks to the PROMOST IV project (Promoting the development of market-oriented skills and job creation in the Great Lakes region), an initiative of the Swiss Agency for Development and Cooperation (SDC),  implemented by Swisscontact.
MUSA Alfred, a young Congolese hairdresser and owner of the "Don Béni" salon, in the middle of his daily work; May 2025.

A youth marked by challenges

Like many young Congolese living in fragile contexts, Alfred has seen his dreams deteriorate in the face of the realities of everyday life. At only 14 years old, he went to school with a small manual clipper, earning a few coins by cutting his classmates' hair. But there were many obstacles: illness and lack of resources forced him to leave school. 

In 2018, he tried to join a hairdressing salon. In vain. "I didn't have the convincing touch," he confides.

Then one day, he discovered the electric clipper, an instrument that gave rise to a real passion for hairdressing. But passion alone is not enough. You need skills, a method, a real springboard.

The encounter that changed everything: PROMOST IV

This springboard came in 2023, when Alfred was referred to the PROMOST IV program. He discovers not only technical training in mixed hairdressing, but also essential modules on personal development, conflict management, reproductive health, entrepreneurship and financial education. Well beyond the gestures of the trade, these essential modules teach him how to manage a clientele, plan his projects, make strategic decisions and face the vagaries of life with resilience.

During 3 months of technical training and 6 months of support, Alfred is totally invested in the acquisition of skills with a well-defined vision in the profession of mixed hairdresser.

From apprenticeship to entrepreneurship: birth of the Salon Don Béni

In February 2024, Alfred opened his own hair salon. With an initial loan from his entourage, he bought three clippers, mirrors, combs, care products and rented a small premises. The "Blessed Gift" fair was born. Now, twelve months later, he earns an average of 15,000 Congolese francs (about US$5) per day, or nearly 100,000 francs (about US$33) per week, allowing him to support his family. But its success doesn't stop at the money.

MUSA Alfred, young Congolese hairdresser and owner of the "Don Béni" salon, during our interview in May 2025.

A life transformed

"Having my own house is a source of immense pride. (…) Feeding my family and offering them a future is a relief for me,"
he says, his voice marked by deep gratitude. 

Alfred went from living with his father to owning his own three-bedroom house with a living room, a shelter he built with his own hands. Her income allows her to cover the rent of her living room, electricity, food for her family and her transportation costs.

He saves weekly in three Village Savings Associations (VSLAs) and has invested in goat and poultry farming, providing his family with extra security. He does not stop there: he now trains other young people, passing on his knowledge and passion.

"I am happy to see the young people I have trained, working in a profession and earning a living. Their fulfillment delights me much more than the money,"
he says, with a sincere smile on his lips.

Alfred sees his future as great. He wants to help his wife go back to school to obtain her state diploma, open other salons in nearby villages, send his children to school and expand his house.  His ambition is also communal: he wants to become an actor of change, an example for the youth of Idjwi.

MUSA Alfred, jeune coiffeur congolais et propriétaire du salon « Don Béni », en plein travail quotidien ; mai 2025.
 

A lasting impact in a fragile context

In a country where more than 32% of young people aged 15 to 24 are not in employment, education or training (Source : World Bank, 2021), stories like Alfred's show that solutions exist. Provided that they are locally anchored, humanly thought out and structurally sustainable. PROMOST IV does not only offer professional training. It builds bridges to self-reliance, strengthens local systems and empowers young people to believe in themselves.

2012 - 2025
Burundi, Rwanda, DR Congo
Initial vocational education and training
Promoting Market Oriented Skills Training and Employment Creation in the Great Lakes Region
The project supports the Governments of Rwanda, Burundi and the Democratic Republic of Congo (DRC) to improve access, quality and relevance of their respective Technical and Vocational Education and Training (TVET) systems. This addresses the key development challenge of unemployment and underemployment brought about by the low quality of skills...