Kosovo Producer Adds New Products to Boost its Growth

Making products in various and even smaller sizes adds to their value. Eurofruti, which among others produces frozen berry fruits, will bring a new line of its products packed in smaller amounts for both the domestic and international markets it currently is present.

Through a partnership agreement with Swisscontact’s Promoting Private Sector Employment project, Eurofruti will invest in machinery pieces to complete the new line, and on the branding and design of its new products. The new packaging line will serve the company’s 8 new products (raspberries, blueberries, blackberries, wild blackberries, strawberries, wild strawberry, cranberries and plums) of different weights of 100gr, 250gr, 350gr, 500gr and 1kg. The new packaging line can be used also for packing other frozen fruits and vegetables.  Such diversification of products increases their price. 

This collaboration between Eurofruti and PPSE will have further impact, such as 6 new direct jobs will be created at the company level, 65 farmers will be contracted, and the collection of berries by Eurofruti shall increase by at least 15%.