Independent Tourism Marketing in Southern Laos

Southern Laos, now with its own brand identity as a tourism destination, is ready for international competition. With support from Swisscontact, the “Southern Laos, charming by Nature” label has been developed and officially launched. The project is opening up new possibilities for employment and economic growth.

The four provinces Salavan, Sekong, Attapeu, and Champasak have joined together and from now on will be marketed a single destination. The region features the historic Vat-Phou temple complex, one of two UNESCO World Heritage Sites in Laos, and the spectacular Si Phan Don (Four Thousand Islands), a natural archipelago in the Mekong River.According to Tim Gamper, Swisscontact’s Regional Representative in Laos, the most important element in creating a market identity has consisted of bringing together tourism sector stakeholders from the public and private sector, spanning different provincial borders and business interests.The marketing support provided includes a website and new guidebook featuring many activities and places of interest. Special attention is awarded to Champasak province. The initiatives are enhanced with photos, maps, general travel information, and tips on local cultural practices.