4P-T Handbook

Public and Private PartnershipPlatform in Tourism (4P-T) operates through the institutionalization of public-private collaboration for various destination management functions. It is based on the understanding that destination management becomes more effective—and the benefits from it more inclusive—when public and private sector stakeholders come together to a setting conducive to two-way communication and discussions.

The core of this 4P-T model is the Tourism Working Group (TWG) comprising of public and private sector members. The responsible team (Project Team) of the organization adopting this model (Adopting Organization) should select the geographical area as the destination on which it wishes to focus and then identify the corresponding local tourism authority (LTA) in charge of that target destination. For MIGIP, the Cambodian province of Kampot was the destination of focus, so the Kampot Provincial Department of Tourism was the relevant local tourism authority. 

Purpose of the Handbook

The purpose of this handbook is to provide step-by-step guidelines to development organizations that want to promote sub-national tourism destinations through a public-private partnership platform. The guidelines are modelled on MIGIP’s experience of enhancing destination management structure in Kampot, Cambodia from 2017 to 2020.



This Handbook was developed by Swisscontact in the Mekong Inclusive Growth and Innovation Program (MIGIP). MIGIP is financed by the Happel Foundation, the Kuoni and Hugentobler Stiftung, among other donors. As part of the Swisscontact Development Programme, it is co-financed by SDC (Swiss Agency for Development and Cooperation, Federal Department of Foreign Affairs FDFA). This handbook has been created by Swisscontact. The views and conclusions contained here do not necessarily reflect those of the Swiss Agency for Development and Cooperation (SDC), Federal Department of Foreign Affairs FDF.