In the SUSTOUR project, Swisscontact is supporting the government to develop more secure and reliable services that meet Indonesian and Global Sustainable Tourism Council (GSTC) standards. The STED project links the tourism industry with Lombok Tourism Polytechnic (Poltekpar) in order to provide students with more hands-on training and prepare its graduates for the labour market.
SUSTOUR implemented a training and coaching programme called “Hospitality Practices on Sustainability” (HOPS) for hotel managers in Labuan Bajo (Flores) and Wakatobi. The HOPS programme was developed in collaboration with a national training institute and is an important instrument to implement the Indonesian Cleanliness, Health, Safety and Environmental Sustainability (CHSE) certification programme.
The Hotel Mira in Wakatobi is a good example of the success of the HOPS programme. Once sustainability had been incorporated comprehensively in the business model, occupancy increased by 30%.
After the HOPS pilot phase, the government of West Manggarai and other municipal authorities on the island of Flores implemented the programme in their respective jurisdictions, where they reached out not only to hotels but also to restaurants.
This underscores how innovative and sustainable measures along with collaboration with various partners in the private sector and government can help to revive and strengthen tourism in Indonesia.
In 2021, the STED Project brought industry partners of Lombok Tourism Polytechnic on board to help with curriculum development. The private sector’s contribution resulted in trainings in general services, such as how an organisation or its employees should conduct themselves at a reception, etc. All measures included in the trainings were harmonised with the national qualification standards.
Both industry partners and the polytechnic benefited from their exchange: the private sector benefits because it can hire qualified employees, while the polytechnic is now equipped both with training curricula that meet current needs and with well-trained teachers.