Georgia

Swisscontact in Georgia implements programmes that address two interconnected constraints to economic growth: the limited competitiveness of rural enterprises and the shortage of skilled workers in the tourism and hospitality sector. Through a Market Systems Development (MSD) approach, Swisscontact works with businesses, industry associations, training providers, financial institutions, and public sector actors to strengthen the functions and relationships that enable enterprises to grow, create jobs, and respond to changing market demand.

The portfolio focuses on improving access to skills, finance, business services, market opportunities, and workforce development systems. Special attention is given to rural women, men, among them ethnic minorities and youth, who often face barriers to accessing quality training, productive employment, and business opportunities. Swisscontact facilitates private sector investment, innovation, and collaboration to ensure that solutions are market-driven, inclusive, and able to continue beyond project support.

The intended outcomes are more productive and competitive rural SMEs, stronger links between skills development and labour market needs, increased employment and income opportunities, and greater participation of disadvantaged groups in economic activity. By strengthening both enterprise growth and workforce development, Swisscontact contributes to a more responsive labour market and a more competitive rural economy.