Sustainable tourism: promoting local development, preserving culture, protecting the climate 

Why we invest in sustainable tourism

Tourism is one of the most labor-intensive sectors globally, accounting for approximately 1 in 10 jobs worldwide and contributing around 10% to global GDP; making it a relevant and opportune industry to boost economies worldwide. But without care, it can quickly lead to imbalances: fragile ecosystems are strained, environmental degradation accelerates, cultural values and heritage are displaced, and limited, inequitable socio-economic benefits are offered to local market actors.

Swisscontact addresses these risks and challenges by implementing projects that are socially driven, environmentally responsible, and guided by economic viability. For us, tourism is a means to develop inclusive ecosystems; we believe in regional value creation and actively involving local populations. Because tourism is only sustainable when it benefits the people on the ground. We help shape destinations that are not only wonderful to visit, but also great to live in.

Our success factors

1. Understanding the tourism value chain at both local and global levels
   We understand the global development challenges facing tourism and analyze barriers within the local context. By identifying opportunities, we develop tailored solutions that pave the way for inclusive and sustainable development.
2. Unlocking cross-sectoral impact
   To increase value creation and inclusive local development, we position tourism as a catalyst for cross-sectoral collaboration, leveraging tourism’s multiplier effect on complementary industries.
3. Sharing expertise through strong partnerships
   Destination analysis and planning, product development and marketing, organisational optimisation – we draw on over 26 years of experience and strong partnerships to strengthen enabling ecosystems, build skills, enhance competitiveness, strengthen local communities and protect the environment in tourism destinations.