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Uganda’s fertile soil yields more than 5.7 million tonnes of fruits and vegetables a year (FAO, 2019). Yet only about 20%, worth US$34 million, ever makes it abroad, a figure that lags far behind Kenya and Tanzania (RUSH Exporter Baseline Study, 2022). For farmers and exporters, the barriers were depressingly familiar: endless paperwork, fragmented systems, delays at airports, and costly rejections in destination markets.
Global trade is becoming increasingly complex for developing countries. Political tensions, stricter standards, new rules and sustainability requirements are driving up costs and fragmenting markets. These challenges were particularly noticeable in Ugandan agriculture, where reforms to facilitate trade were urgently needed.
The inefficiencies were significant: exporters needed an average of 15.2 hours per shipment, which equated to around 910 hours or 38 working days per year. More than half of this time was spent on manual sorting and checking. The costs amounted to US$88 per shipment or US$8,600 per year, 90% of which was accounted for by personnel costs. Losses due to rejects and returns amounted to $300,000 for exporters and $72,000 for farmers.
It was this context that spurred the Global Alliance for Trade Facilitation (GATF) to fund the Re-engineering Uganda’s Sanitary and Phytosanitary Inspection of Horticulture Exports (RUSH) project, implemented by Swisscontact in partnership with Uganda’s Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), the Ministry of Trade Industry and Cooperatives (MTIC) and Uganda private sector organisations such as HortiFresh.
With the Private Sector Contribution Tracker, Swisscontact has introduced a tool that measures companies' contributions in kind and strengthens accountability. More than 90% of exporters have adopted the new checklists, and 80% of them have expressed their confidence in them.
Three key innovations shaped RUSH:
These seemingly small measures quickly had an impact: inspection times at packaging plants fell from 2.5 to less than 2 hours, and at Entebbe Airport to just 29 minutes. Waste was significantly reduced, saving farmers and exporters almost US$370,000 a year. During the project period, only one shipment was intercepted at the airport.