Round-table discussions, a panel with SECO, the International Trade Center (ITC), and the sharing of real-world challenges during breakout sessions set the stage for the event. It is where experiences, challenges, and ideas are openly discussed to create a shared learning process. This allows participants to build relationships that strengthen their collective ability to navigate an evolving global trade landscape for more resilient and sustainable value chains.
In the case of Indonesia, the BSO’s key challenges include the limited availability of a centralized digital platform to effectively analyse, interpret, and disseminate market intelligence products. To address these gaps, SIPPO Indonesia will take a coordinated approach by working closely with BSOs, market actors, and service providers to identify platform requirements. With an iterative monitoring process, SIPPO Indonesia will support efforts to strengthen access to various high-quality data. This will be completed by enhancing export-oriented companies’ analysis and interpretation ability of the market intelligence, and guiding them to expand into export markets.
The Ministry of Trade, represented by the Permanent Mission of the Republic of Indonesia in Geneva, shared its market intelligence efforts to remain largely dominated by macro-level data. There was limited focus on buyer behaviour and actionable insights that follow. In response, SIPPO will support the Ministry of Trade to conduct a more targeted approach to understanding the characteristics of the furniture manufacturing sector. Facing a market highly influenced by lifestyle and retail dynamics, adopting a micro-level perspective through trend analysis and retail insights is essential.
Meanwhile, the Ministry of Marine Affairs and Fisheries demonstrated different market intelligence practices. Since the ministry is already equipped with a robust market intelligence approach, the support areas needed are focusing more on the direct and digital consumer surveys in target markets. This includes enhanced data analytics capabilities, access to tailored tools (ITC Trade Map), and technical support for an interactive, user-friendly market intelligence platform. Overall, the presentation highlights market intelligence as a strategic necessity and the need for a shift toward consumer-driven, micro-level approaches. SIPPO welcomes this input and as a next step forward, will provide trainings tailored to these needs, mainly in deepening the knowledge on consumer preferences for fish and seafood.
These reflections are positively received by the SIPPO Advisory Board who equally recognizes the urgency. More importantly, the session is expected to open doors for stronger collaboration between BSOs with the SIPPO Advisory Board in tackling the challenges and creating more export opportunities.