From a small coastal town, Doriya began as a dream to create clothing that spoke to individuality, customizable jerseys, hand-painted T-shirts, and designs that reflected people’s personalities. Sayonton and his close-knit team poured their creativity into every piece, quickly becoming a familiar name during local sports seasons. Winter tournaments, especially short-pitch cricket tournaments, turned into peak sales periods as players proudly wore Doriya’s custom-made jerseys. They also saw spikes in sales during major global events like the Cricket World Cup, as fans rushed to wear their favourite team colors.
However, in the early days, Sayonton and his small team had little knowledge of marketing or customer engagement.
The turning wave came when PRABRIDDHI, working to strengthen local businesses and attract investment in Cox’s Bazar, partnered with Turtle Ventures to support small enterprises. Through this collaboration, Doriya joined a digital marketing training by PULSE Academy, designed to help local entrepreneurs grow with modern tools and insights.
The lessons transformed Doriya’s operations. They learned to handle online payments, boost their social media marketing, and build trust among customers. Their digital presence flourished, and with it came new ideas, including the launch of a tech gadget line that blended innovation with lifestyle.
Today, Doriya stands as a well-known local brand with national and even global reach. Their Facebook page drives steady online sales, and they receive customized jersey orders from across Bangladesh and abroad. A small in-house team manages daily operations, while a shared factory of over 60 workers produces high-quality sportswear.
Their B2B sales for local sports events are stronger than ever, and Doriya is now preparing to open a dedicated sports shop in Cox’s Bazar, marking the next step toward becoming a full-fledged retail brand. “The training from PULSE Academy under PRABRIDDHI’s initiative helped us grow faster than we imagined,” Sayonton reflected. “It was very useful, but follow-ups could make it even better, helping entrepreneurs see where they’ve improved and what still needs attention.”
From the restless waves of Cox’s Bazar to customers across Bangladesh and beyond, Doriya continues to rise, proving that with creativity, learning, and persistence, even a small spark by the sea can grow into a tide of success.