The event was attended by 27 participants, including local trainers from the hotel and restaurant groups in Vang Vieng (HGGV), restaurant and bars groups in Vang Vieng (RBGV), and the Lao Hotel and Restaurant Association (LHRA), as well as lead trainers from Econox and representatives from httpool and Facebook Laos.
The event commenced with an opening speech by Mr. Bountai Sipaseuth, Deputy Director of the District office of Natural Resources and Environment Office - Vang Vieng, who welcomed all participants to the training. The objective of the Green Marketing Training was to equip businesses with the tools and knowledge to effectively communicate their green practices to customers, and gain insights on promoting their business through social networks, with valuable suggestions from the Meta Business (Facebook) representatives.
The training sessions were led by skilled trainers from Econox and the Provincial Hotel and Restaurant Associations, who provided comprehensive and practical module on designing their own posters and menu from Canva, a popular graphic design platform, to effectively convey green practices to their customers. Participants were engaged in interactive sessions, group discussions, and practical exercises, equipping them with practical skills to implement sustainable marketing strategies in their businesses.
The training was complemented by presentations from HTTPool, Facebook's authorized sales partner in Lao PDR, and the Plastic Free Laos label. As Meta (Facebook) authorized sales partner, Httpool provides support and regional expertise to local businesses reach greater audiences and engage in meanungful conversations across Facebook, Instagram, Messenger, and Whatsapp. They featured their experience as the authorized sales partner for Facebook in Europe, as well, and they aim to assist Meta / Facebook business users the latest advertising solutions to countries that we operate, and provide advertisers support in marketing and promotion.
"We are thrilled to have organized this Green Marketing Training in Vang Vieng and witnessed the enthusiastic participation of businesses that are committed to promoting sustainability. The training aimed to empower businesses with effective tools and strategies to communicate their green practices to customers and promote their businesses in an environmentally responsible manner," said Valy Phommachak, co-founder of Econox.
The event was a success, with participants gaining valuable insights and practical skills to implement green marketing practices in their businesses. It was an excellent opportunity for businesses to network, exchange ideas, and learn from each other's experiences. Econox and HTTPool expressed their commitment to continuing their support for businesses in Vang Vieng and across Laos in promoting sustainable practices and responsible marketing.
The Waste to Value project is part of Swisscontact's Development Programme, which is co-financed by the Swiss Agency for Development and Cooperation (SDC), the Federal Department of Foreign Affairs (FDFA), and other donors.
Econox is a leading sustainability consultancy that specializes in providing businesses with innovative solutions to reduce their environmental impact and promote sustainable practices. With a team of expert trainers and consultants, Econox offers a wide range of training programs and consulting services to businesses in Laos and the Southeast Asian region.
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