Tourism is an important part of the Indonesian economy and a significant source of employment and foreign exchange earnings.
Recognizing the potential of tourism as driver for economic development and inclusive growth, since 2009, the Swiss State Secretariat for Economic Affairs (SECO) has actively supported the Ministry of Tourism & Creative Economy Republic of Indonesia (MoTCE) to strengthen the competitiveness of selected tourism destinations.
The SUSTOUR project is part of the overall Sustainable Tourism Development in Indonesia (STDI) Program of SECO, led by both SECO and the MoTCE. The Program focuses to develop a sustainable and inclusive expansion of tourism in Indonesia.
SUSTOUR aims to increase employment and income opportunities for the local population through inclusive and sustainable economic growth in two targeted destinations, namely in Wakatobi and the western part of Flores (Labuan Bajo).
- Policy Framework
Aim: The policy framework in target destinations is more conducive for the growth of sustainable tourism.
- The national vision for sustainable tourism is operationalized on the local level
- Evidence based tools and products related to sustainable tourism anchored in Wakatobi and western part of Flores
- The monitoring and reporting capacity of Sustainable Tourism Observatories for Wakatobi and Labuan Bajo/ Flores are enhanced
- Effective processes and mechanisms related to sustainable tourism planning, integrating the private sector, are in place
- Local inputs related to sustainable tourism are included in the Integrated Tourism Master Plan (ITMP)
- Sustainable Tourism Products & Services
Aim: The demand for sustainable tourism products and services in the target destinations has increased
- The private sector is supported to offer new and/or improved sustainable tourism products for visitors
- The market for advisory services for tourism businesses in sustainable tourism promoted
- Vocational tourism schools (SMKs) integrate sustainable tourism in their teaching-learning process and school operation
- 2 local Sustainable Tourism Platforms are formed and legitimated to coordinate the sustainability tourism issues across sector.
- 2 specific inputs on infrastructure and access were developed through a Strategic Visitor Flow assessment in Labuan Bajo / Flores and Wakatobi as a contribution to the development of the Integrated Tourism Master Plan.
- Monitoring Center Sustainable Tourism Observatory (MCSTO) – University of Halu Oleo (UHO) develops an observatory framework for 2020 in a systematic way under a close coordination with the Wakatobi local platform at selected sustainable priority issues in Wakatobi.
- Destination self-assessment on sustainability conducted in Labuan Bajo and Wakatobi for future planning on tourism sustainability.
- Through a cooperation with DER Touristic Suisse (DTS), development of 3 new tour products in Flores. The products focus on community-based tourism activities and experiences.
- Through a cooperation with Excellence Plus Indonesia (EPI), development and implementation of sustainability-focused training and advisory services in Flores and Wakatobi. Training & coaching curriculum and model have been developed.