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Swiss Import Promotion Programme (SIPPO)

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation. As for the new investment phase (2017-2020), SIPPO is carried out by Swisscontact.

The overall objective of the Swiss Import Promotion Programme (SIPPO) is to integrate developing and transition countries into world trade. Targeted export promotion services delivered through Business Support Organizations (BSOs) strengthen the competitive position and facilitate market access and exports of companies in partner countries to Switzerland, the EU and regional markets

The Project

SIPPO works with a systemic market approach by putting BSOs (instead of individual companies) in partner countries into the centre of the programme to provide professional ‘last mile services’ for exporting companies.

Accordingly, SIPPO enhances the performance of selected BSOs to enable them to provide targeted export promotion services to improve exports in specific economic sectors and contribute to increased income and more and better jobs. The implementation of the approach will be decentralized, utilizing local knowledge and developing high commitment of local actors. The programme will support them so that they can provide high-quality services to their client companies and members in the areas of market intelligence, B2B matchmaking, and networking.

In addition, it shall create synergies by delivering export promotion services to other trade related Swiss development initiatives. In the partner countries, SIPPO builds the capacities of select export promotion boards and sector-wide associations.

The project will operate in 6 sectors:

  • Fish & seafood
  • Processed foods
  • Natural ingredients
  • Technical wood
  • Value-added textiles
  • Sustainable tourism

Expected results/outcomes:

  • Exporters and importers establish trade contracts
  • Increase in jobs in sectors supported by SIPPO
  • Potential Exporters access services of BSOs
  • BSOs professionalize their export promotion services, develop their organisational management and improve their performance measurement


SIPPO supports BSOs through tailor-made capacity building in two areas:

  1. Improving BSO Market entry activities through capacity building in market intelligence, trade fair participation, selling missions, buyer missions and study tours, and
  2. Institutional Strengthening of Business Support Organizations (BSOs)

through Strategic planning and positioning, Project Cycle Management and Knowledge sharing and learning.
BSOs are capacitated at their own speed and ownership is placed entirely in the hands of the service provider: BSOs who want to explore and improve access to new markets and opportunities for their export-ready companies to undertake these “last mile services” activities. SIPPO thereby enhances BSO member companies’ performances in export and thus contributes to increased income and more and better jobs.

Expected results by end of phase:

  • Number of additional jobs created or retained by the programme in BSO and companies: 38’835
  • Contribution to Increase in Export Turnover Created in Companies supported by the BSOs: 1’800 Mio. CHF


Project partner

  • BHP Brugger & Partner
  • HELVETAS Swiss Intercooperation

Project website


Project countries

  • Albania
  • Bosnia and Herzegovina
  • Colombia
  • Indonesia
  • Morocco
  • North Macedonia
  • Peru
  • Tunisia
  • Vietnam
  • South Africa
  • Serbia

Project duration



  • SECO

Working area


Swiss Foundation for Technical Cooperation
Hardturmstrasse 123
CH-8005 Zurich

Tel. +41 44 454 17 17
Fax +41 44 454 17 97
E-Mail info@STOP-SPAM.swisscontact.org