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Sustainable Tourism Destination Development (SUSTOUR)

Tourism is an important part of the Indonesian economy and a significant source of employment and foreign exchange earnings.

Recognizing the potential of tourism as driver for economic development and inclusive growth, since 2009, the Swiss State Secretariat for Economic Affairs (SECO) has actively supported the Ministry of Tourism of the Republic of Indonesia (MTRI) to strengthen the competitiveness of selected tourism destinations.

The Project

The SUSTOUR project is part of the overall Sustainable Tourism Development in Indonesia (STDI) Program of SECO, led by both SECO and the MTRI. The Program focuses to develop a sustainable and inclusive expansion of tourism in Indonesia.

SUSTOUR aims to increase employment and income opportunities for the local population through inclusive and sustainable economic growth in two targeted destinations, namely in Wakatobi and the western part of Flores (Labuan Bajo).

Expected Results

  1. Policy Framework
    Aim: The policy framework in target destinations is more conducive for the growth of sustainable tourism.

    • The national vision for sustainable tourism is operationalized on the local level
    • Evidence based tools and products related to sustainable tourism anchored in Wakatobi and western part of Flores
    • The monitoring and reporting capacity of Sustainable Tourism Observatories for Wakatobi and Labuan Bajo/ Flores are enhanced
    • Effective processes and mechanisms related to sustainable tourism planning, integrating the private sector, are in place
    • Local inputs related to sustainable tourism are included in the Integrated Tourism Master Plan (ITMP)

  2. Sustainable Tourism Products & Services
    Aim: The demand for sustainable tourism products and services in the target destinations has increased

    • The private sector is supported to offer new and/or improved sustainable tourism products for visitors
    • The market for advisory services for tourism businesses in sustainable tourism promoted
    • Vocational tourism schools (SMKs) integrate sustainable tourism in their teaching-learning process and school operation


Achievements 2018:

  • Identifying national and local program of sustainable tourism development
  • 20+ artisanal and agriculture products assessed, 9 identified for future intervention
  • 13 potential Community Based Tourism products are identified for future intervention
  • 300+ local accommodations, restaurants and tour operators are assessed for future intervention
  • 5 VET schools were assessed for future potential intervention



Project files

Project countries

  • Indonesia

Project duration

2018 -2022


  • SECO

Working area


Swiss Foundation for Technical Cooperation
Hardturmstrasse 123
CH-8005 Zurich

Tel. +41 44 454 17 17
Fax +41 44 454 17 97
E-Mail info@STOP-SPAM.swisscontact.org