Dairy farming in Morocco is facing a few challenges. The quality and quantity of milk per cow is limited, production fluctuates with the seasons, and because it is not a profitable business, many young people in villages do not continue the business of their forebears. Nestlé is working together with dairy businesses and applying its “joint value addition” strategy. To this end, Nestlé is implementing the so-called model village concept. This promotes a better work environment while improving milk quality. In order to find more appropriate solutions for stakeholders, the model requires closer involvement of cooperatives and their farmer members.
The project supports existing structures of the model village established by Nestlé. It works together with cooperatives and farmers to better understand and cover their needs. The first step involves depicting the dairy milk value chain in a map, in order to identify the various actors and their roles, in addition to understanding their interrelations. Based on this information, a more sustainable and inclusive business model can be developed.
Thus, dairy businesses can improve their production and minimise their costs. In field schools where the project is coordinated, dairy businesses learn more about best practices in hygiene, feed, and animal husbandry. On top of this, the project makes sure to include young men and women as active participants in the model village. It does so by providing training that helps them to implement their business ideas into action.
Swisscontact collaborates with local partners to ensure that many dairy farmers, young men and women are given high-quality training.
Swiss Foundation for Technical Cooperation
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Fax +41 44 454 17 97
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