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Economically strong regions through sustainable tourism (MIGIP Laos)

The objective of the project is to introduce new models for promoting localities that involve the social, environmental, and economic needs of local populations while creating additional income and jobs.
Despite high and sustained economic growth, Laos remains one of the UN’s “Least Developed Countries” – one third of the population lives below the poverty line. The project creates jobs and income opportunities in the tourism sector, thereby contributing to poverty reduction.

The Project

Swisscontact is applying an approach by which local actors can participate actively in developing the tourism sector with increasing flows of tourists. This approach not only considers economic, but also social and environmental factors: natural beauty is to be highlighted and protected; the local population must benefit from economic growth. Promoting the important tourism area of Champasak lies at the heart of our efforts.
Through targeted trainings, tourism SMEs will improve the quality of services they offer, thereby enhancing their competitiveness. At the same time, the project is further developing the range of available services and activities. To this we can add new products and attractions, which we develop together with our local partners. By becoming a more attractive destination, international guests will stay for longer periods and also spend more money in the process.
Marketing initiatives that consider the needs of various participants in the tourism sector constitute an important project component. Actors in the sector are empowered to reach out through the various market channels directly to target groups specifically important to them.


Expected results (2017-2020)

A new model for the sustainable promotion of tourism destinations and strengthening institutions, structures, and processes inherent in destination management.

  • 304 tourism SMEs increase their competitiveness, thus earnings
  • 123 small and medium enterprises offering new products to select visitor flows or improving their existing portfolios
  • 307 tourism SMEs working with the destination management strategy and using the tools and channels developed for their own marketing activities
  • 127 companies gain access to training to improve the quality of service

Results achieved by 2019

  • 95 tourism SMEs increased their income
  • 195 tourism SMEs offer new products to selected visitor flows or improved their existing portfolio
  • 346 tourism SMEs have worked with the destination management strategy and used the tools and channels developed for their own marketing activities
  • 260 tourism SMEs accessed training to improve the quality of service

Swiss Foundation for Technical Cooperation
Hardturmstrasse 123
CH-8005 Zurich

Tel. +41 44 454 17 17
Fax +41 44 454 17 97
E-Mail info@STOP-SPAM.swisscontact.org