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Project Archive

Making Vegetable Markets Work (MVMW) for the smallholder farmer

Approximately 26% of the country's population lives in poverty - reaching 73% in Chin State, the poorest State in Myanmar.3 Exacerbating this situation, due to on-going conflict and the perception that poor men and women do not present a viable market, the Government of Myanmar is less likely to invest in raising the agricultural productivity of small- and medium-hold farmers.

The Project

The project "MVMW" (Making Vegetable Markets Work) offers a holistic approach to improving and opening the vegetable market in two geo-political contexts that also provides opportunities for learning and developing policy recommendations. MVMW achieves market-based solutions to obstacles to growth in four key areas for smallholder vegetable farmers:

  • access to quality inputs and know-how;
  • availability of appropriate financial services;
  • access to reliable market information and buyers;
  •  existence of appropriate government extension services and policies.

In all of these areas the project works with farmers, the private sector and the government to improve information flows and incentives for cooperation, create or strengthen market linkages, and build trust at different levels. By linking farmers to new markets for their products and bringing them into the mainstream economy, MWMW demonstrates both the impact this has on the livelihoods of poor farm families and the contribution this population can have on broader economic development.


The programme will contribute to directly improving the livelihoods of at least 12,000 smallholder men and women farmers in 5 Townships in Southern Shan, and 1 Township in Chin State by increasing the production of, quality of, and demand for vegetables.

The project contributes to:

  • Reduce economic poverty of smallholder farming households;
  • Demonstrate the potential for market-based approaches to support livelihoods of the poor;
  • Provide an alternative innovative economic development model that is evidence-based sustainable, pro-poor, conflict-sensitive and environmentally responsible;
  • Demonstrate to businesses the market potential of integrating rural households into their activities through conflict-sensitive business models;
  • Contribute to food security by making available a higher quantity, quality and potentially variety of vegetables throughout the year; and
  • Contribute evidence to key policy discussions on sustainable development.

Project partner

Mercy Crops

Project countries

  • Myanmar

Project duration

2014 - 2017


  • LIFT

Working area