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Swiss Import Promotion Programme (SIPPO)

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation. As for the new investment phase (2017-2020), SIPPO is carried out by Swisscontact.

The overall objective of the Swiss Import Promotion Programme (SIPPO) is to integrate developing and transition countries into world trade. Targeted export promotion services delivered through Business Support Organizations (BSOs) strengthen the competitive position and facilitate market access and exports of companies in partner countries to Switzerland, the EU and regional markets

The Project

SIPPO works with a systemic market approach by putting BSOs (instead of individual companies) in partner countries into the centre of the programme to provide professional ‘last mile services’ for exporting companies.

Accordingly, SIPPO enhances the performance of selected BSOs to enable them to provide targeted export promotion services to improve exports in specific economic sectors and contribute to increased income and more and better jobs. The implementation of the approach will be decentralized, utilizing local knowledge and developing high commitment of local actors. The programme will support them so that they can provide high-quality services to their client companies and members in the areas of market intelligence, B2B matchmaking, and networking.

In addition, it shall create synergies by delivering export promotion services to other trade related Swiss development initiatives. In the partner countries, SIPPO builds the capacities of select export promotion boards and sector-wide associations.

The project will operate in 6 sectors:

  • Fish & seafood
  • Processed foods
  • Natural ingredients
  • Technical wood
  • Value-added textiles
  • Sustainable tourism

Expected results/outcomes:

  • Exporters and Importers establish trade contracts
  • Exporters have the capacity to complete the last mile
  • Potential Exporters access services of BSOs
  • BSOs professionalize their export promotion services, develop their organisational management and improve their performance measurement



  • 11 SIPPO field offices opened and registered
  • 56 BSO assessments in cooperation with ITC co-implemented
  • 11 Country Coordination Committees conducted
  • 79 workplans with BSO partners for 2018 developed
  • 55 CRM questionnaires with BSO partners conducted
  • 19 quick wins (Study Tours, Buying Missions etc) in 11 countries realised
  • 11 local websites and 1 global SIPPO website in 11 languages developed and live
  • First Import Promotion Forum with approx. 65 participants organised in Basel, Switzerland

Project partner

  • BHP Brugger & Partner
  • HELVETAS Swiss Intercooperation

Project website


Project countries

  • Albania
  • Bosnia and Herzegovina
  • Colombia
  • Indonesia
  • Morocco
  • Macedonia
  • Peru
  • Tunisia
  • Vietnam
  • South Africa
  • Serbia

Project duration



  • SECO

Working area