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WISATA

WISATA, as a landmark program, was carried out in close cooperation with the Indonesian Ministry of Tourism and Creative Economy. The main goal of the program was to contribute to economic development through sustainable tourism, which creates employment and income to improve the livelihood of the local population.

The programme was funded by the Swiss State Secretariat for Economic Affairs (SECO) and carried out in close cooperation with the Indonesian Ministry of Tourism and in line with the national tourism development programme.

The Journey of WISATA (PDF)

The WISATA Programme

The WISATA programme, originally started in 2009 covering only the island of Flores. Due to the success of the first phase, it was decided that a second phase of the programme should start in June 2014, covering three additional destinations (Toraja, Tanjung Puting, and Wakatobi). Throughout this second phase, the approach, which was successfully developed and applied in Flores, was circulated. WISATA was carried out in close cooperation with the Indonesian Ministry of Tourism and in line with the national tourism development programme. The main goal of the programme was to contribute to economic development through sustainable tourism in order to create employment and income that can improve the livelihood of the local population.

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Key Achievements

WISATA, as a landmark programme, was carried out in close cooperation with the Indonesian Ministry of Tourism. The main goal of the programme was to contribute to economic development through sustainable tourism, creating employment and income to improve the livelihood of the local population.

In the 4 WISATA supported destinations, there has been:

+65.3%
An increase in international arrivals

+59%
or USD 116.60/day an increase of expenditure

+11%
An increase in tourist satisfaction

+23.9%
Improved perceptions of key local stakeholders on tourism

Destination Management

Marketing and Branding

Ruedi Nuetzi

WISATA Programme Manager

The tourism industry has grown significantly and has gained worldwide importance in almost every economic activity. In Indonesia this sector is also fast growing and creates employment and new business opportunities. Therefore, the local population can reap economic benefits if actively involved.

 

This involvement is possible in various ways, for example, as employees of tourism businesses, producers selling handicrafts as souvenirs, or indirectly, by selling local agricultural products to hotels or restaurants. Through appropriate management of a destination, the tourism industry can foster the economy as well as the environment, along with facilitating further social advancements.

Through WISATA phase I in 2009, which continued to phase II (2014-2018), we have done a lot and made many efforts to improve the management of a destination, to improve the quality of services offered by local tourism businesses, to provide opportunities for local communities, to support tourism education, and at the same time promote environmental protection. This has been a gr eat journey and I am very proud of the WISATA team’s hard work.

To maintain success in tourism, we still need to do much more and it is necessary for all Central and Local governments, private sectors, associations/organisations to become active partners in the achievement of the sustainable growth of tourism.

I would like to thank SECO for the trust given to Swisscontact that has allowed us to implement the WISATA programme and contribute to economic development in Indonesia, particularly in the four target destinations of WISATA Flores, Toraja, Tanjung Puting, and Wakatobi.

 

Read more in this interview with Ruedi Nuetzi in English or German.

Lessons Learned and Conclusions

Development Work in Indonesia

Indonesia is the country with the largest economy in Southeast Asia, stretching across more than 17,000 islands with an exceptional diversity of cultures and economic differences. The variation between geographical areas is visible in the living circumstances of its more than 250 million people. Despite impressive economic growth rates the absolute number of people living in poverty is still large.

The Swiss State Secretariat for Economic Affairs (SECO) supports different development projects in Indonesia with the aim to improve the competitiveness and integration of the country into the world economy.

Swisscontact is a business-oriented independent foundation for international development cooperation. Represented in 36 countries with over 1,400 employees, Swisscontact has promoted economic, social, and environmental development since 1959. Both Swisscontact and SECO pursue the goal of alleviating poverty and improving people’s living conditions through direct collaboration with governmental institutions and local communities.

Indonesia and Tourism

Programme Locations

Partners and Beneficiaries

Nature Conservation

Swisscontact
Swiss Foundation for Technical Cooperation
Hardturmstrasse 123
CH-8005 Zurich

Tel. +41 44 454 17 17
Fax +41 44 454 17 97
E-Mail info@STOP-SPAM.swisscontact.org