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#MekongMoments Campaign wins the 2017 Travel Industry Oscar at ITB Berlin

The digital marketing campaign #MekongMoments was awarded the prestigious Golden City Gate Award – considered as the oscars of the travel industry – at ITB Berlin, the largest travel and tourism fair globally. Swisscontact is a founding partner of #MekongMoments.

The video was selected from a pool of over 120 entries from 32 countries – including highly funded video and film productions from major destinations and travel companies. The jury praised #MekongMoment’s innovative approach to video customisation and for capturing the essence and magic of the region in an upbeat way. The award comes in 2017 –  the International Year of Sustainable Tourism for Development – as designated by the United Nations 70th General Assembly.

Digital Marketing also for Micro-Enterprises

According to Jens Thraenhart, Executive Director of MTCO, the objective of #MekongMoments is «to promote the Greater Mekong Sub-region (GMS) and build capacity to allow even the smallest enterprise to have a solid online presence and be able to run a social media campaign on the platform, taking advantage of the powerful turnkey solution. » The innovative capacity-building programme was developed as a public-private partnership between the six member countries of the GMS and the tourism industry in the region.

Embedded in the Project Work

As a founding partner, Swisscontact contributed to the campaign by submitting promotional videos to boost the online presence of sub-national destinations and enterprises supported through its programmes. These included Southern Laos and Kampot under the Mekong Inclusive Growth and Innovation Programme (MIGIP). With the Vocational Skills Development Programme (VSDP) Myanmar offered two partner hotels (supported by the Hotel Training Initiative) the opportunity for high quality exposure at an international level at the ITB.  The videos will be showcased at the Mekong Tourism Forum, scheduled to take place in Luang Prabang (Lao PDR) from 6 - 9 June 2017.