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SIPPO Participates in the SIAL 2018 Food Fair

The Swiss Import Promotion Programme (SIPPO) participated in the Salon International de l’Alimentation (SIAL) food fair which took place between 21st and 25th October 2018 at Paris Nord Villepinte. The fair was well attended with visible participation by more than 7,200 exhibitors from 119 countries and attracted 300,000 stakeholders. SIPPO supported country pavilions of South Africa, Indonesia, Peru and Tunisia, who delivered a strong performance contributing to this year’s innovations. With its 10 halls and hourly side events on food innovations, trends, cooking shows and tastings, SIAL became the melting pot for all thing’s food.

SIPPO works behind the scenes to integrate developing and transition countries into world trade. It puts Business Support Organizations (BSOs) - instead of individual companies, in partner countries, at the centre of the programme to provide professional ‘last mile services’ for exporting companies. Accordingly, SIPPO enhances the performance of selected BSOs in order to enable them to provide targeted export promotion services to improve exports in specific economic sectors and contribute to increased incomes and jobs. SIPPO identified the Processed Foods and Natural Ingredients sectors in South Africa, which promise growth with sustainable and high-quality goods. South Africa has an extensive export sector with the potential to unlock further economic possibilities and create jobs.


The SIPPO mandate which launched in South Africa in 2017, transferred the know-how and support for the preparation at the pavilion, selection of companies, marketing material, business-to-business meetings and stand administration.


South Africa’s pavilion with 38 companies was managed by the Department of Trade and Industry of South Africa, but also had the BSOs Wesgro, Food SA and TIKZN represented. They also brought their own companies to the joint stand. Through study tours and the planning of closer joint programming of activities, SIPPO supported the linkages between these four important players in South Africa.


A representative from Food SA said, ‘The study tour at SIAL was an eye-opening experience for me and I thought the SIPPO support was highly professional. I very much enjoyed it.’  


With an average satisfaction rate of over 80% by its exhibiting companies taken up in evaluation sheets by the respective BSOs on the last day of the fair, SIPPO considers the participation at the trade fair a large success.


Read more: Taste is king: organic and vegan on the rise

Event South Africa