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The Ministry of Tourism, in collaboration with Swisscontact, promotes Tourism Entrepreneurship in Cambodia!

On the afternoon of November 13, 2018, the Ministry of Tourism and Swisscontact held a dissemination ceremony of “The Provision of Senior Expert Corps to Small and Medium Enterprises in Tourism Sector in Cambodia” at Cambodia-Korea Cooperation Center (CKCC). The event was presided over by H.E. Pak Sokhom, Secretary of State and the high representative of H.E. Dr. Thong Khon, Minister of the Ministry of Tourism, and co-chaired by Ms. Carin Salerno, Head of Swiss Agency for Development and Cooperation (SDC).

Over 250 participants joined the event ranging from SME owners to business associations to other tourism sector stakeholders. The event aimed to promote tourism development strategies and human resource development in the tourism sector and to disseminate the benefits of the Senior Expert Corps (SEC) programme, funded by the Swiss Agency for Development and Cooperation (SDC) and Swisscontact. In Cambodia, the SEC supports the sustainable growth of tourism businesses, which leads to job creation, poverty reduction, and the further development of the tourism sector.  

“In this occasion, I would like to appreciate Swisscontact for working hard to contribute to human resource development in tourism sector, especially through SEC programme to support small and medium enterprises in Cambodia,” said H.E. Pak Sokhom. Ms. Carin Salerno remarked, “I am convinced that all SEC experts go back to Europe and Switzerland can become the best ambassador of Cambodia.”


Swisscontact implements the SEC programme, supporting entrepreneurs in tourism and other sectors. Eighteen experts have volunteered in Cambodia through the SEC. When working with local entrepreneurs, these experts impart their technical skills and expertise through training, coaching, mentoring, and formal recommendations. 


HRinc (Cambodia) Co., Ltd., a SEC recipient, said that “Under the SEC programme, the expert supported us to develop a three-year business plan for recruitment with focus on maximizing profit margin, gaining more market share, and improving operational control. We were highly satisfied with the outcome produced by the expert. It helped us to improve our market presence and the efficiency of our recruitment business operations.”


Many business owners learned about the SEC through this event and several expressed interest to apply for an expert. In his event presentation, Mr. Try Chhiv, Director of the National Committee for Tourism Professionals (NCTP) described how the SEC not only contributes to the success of individual businesses, but also to the sustainable development of the tourism sector more broadly and the Government’s vision for national human resource development.  

Event Cambodia