Swisscontact and WTFL have been collaborating since 2014. This partnership maintains a promising exchange and dialogue to push sustainable tourism development towards new frontiers. Swisscontact supports this year's Forum which takes place on 2 - 3 May 2019 in Lucerne.
Swisscontact’s overall objective is to support the development of a more sustainable tourism in developing countries in order to generate productive jobs and facilitate new income opportunities for broad sections of the population in target regions. The focus of work ranges from overal destination management to individual topics such as hospitality skills development.
In addition to stand-alone tourism projects, Swisscontact is implementing tourism components in market and regional development. Tourism Advisory Services are available for short-term consultancies & training for demand-driven, sustainable tourism development solutions.
Find out more about Swisscontact’s projects and components relating to tourism and hospitality:
The World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.
The World Tourism Forum Lucerne brings together tourism world leaders from around the world including business heads, ministers, entrepreneurs, academia and industry experts, through bi-annually events in Switzerland and side-events throughout the year, such as:
This high-visibility framework is the ideal surrounding for Swisscontact to showcase sustainability and best practices in its project work and to foster future collaboration with potential key stakeholders.
The Swisscontact IME Project facilitated the University of Ohrid becoming a WTFL (World Tourism Forum Lucerne) partner university. As part of one of the many initiatives to which the University now has access, promising students were encouraged to participate in the “young talent competition”, where they had to present an academic paper on their chosen innovation-related topic with international perspective.
This gave them the opportunity to win free participation in WTFL, as well as a full-day career planning and coaching session with other winning students. Tome Barbutov, a Macedonian student, succeeded as one of nine finalists to be invited to WTFL 2017. Once back home, he received much positive attention from the media and fellow students.
A year later, when students at the university were presented with the opportunity to participate in the WTFL 2019’s competition, the information event filled an entire classroom. Tome gave a presentation on his experience and journey to the WTFL. This demonstrated to his fellow students that it is possible for someone from Macedonia to excel through an international, highly-competitive selection process and represent himself and his country at such a prestigious event. Read Tome’s story.
The Faculty of Tourism at the University of Ohrid is also very actively taking advantage of the opportunities provided to all WTFL partner universities for joint research projects. Last year they participated, and this year submitted their own research proposal, with contributions from other WTFL partners. The university’s Prof. Nestorovska, she said that she really appreciates the opportunity IME has provided for the university to become a partner to the WTFL, and that it has opened the doors to more international collaborations and opportunities for their students.
Swisscontact has successfully increased the impact and recognition of the university by facilitating the linkage with WTFL. The project supported the University in key moments of the process, underlined by stimulating the presence of Tome and the University of Ohrid in national and international media.
The World Tourism Forum Lucerne Think Tank is a highly focused, top-level strategic body, which allows leaders from around the world to reflect on the bigger challenges faced by the tourism industry. 2018’s Think Tank brought together a hand-selected group of high-level representatives from the world of tourism to discuss Public-Private Partnerships for Sustainable Tourism Growth. As a foundation working in development cooperation, Swisscontact’s contribution to group discussions, as well as conversations during informal parts of the programme, ensured that the perspective of destinations and stakeholders in developing and emerging countries had a voice.
With the Start-Up Innovation Camp, WTFL is seeking the most innovative business models from around the world to capture this potential.
Through different projects, Swisscontact is fostering entrepreneurship in developing and emerging countries, and in a broad range of economic sectors.
Our fields range from stimulating and strengthening start-up ecosystems (thus the entire business-enabling system), to individual relevant areas, mentoring and coaching entrepreneurs and ensuring the option to gain necessary skills such as business management, marketing, HR or business planning.
Contributing with this knowledge, Swisscontact’s coordinator for entrepreneurship and innovation, Gabriella Crescini, is involved in WTFL’s start-up competitions as a member of the Jury. At the same time, she brings back knowledge about the most recent tourism innovation to our own tourism and entrepreneurship projects.
World Tourism Forum Lucerne has launched various initiatives to help foster the exchange of expertise between generations within the industry. The goal of the Next Generation Day is to enable employees with high career potential the participation in the WTFL itself, as well as in the preceding side event specifically for these Next Generation Leaders.
When it comes to the development and design of our industry, the World Tourism Forum Lucerne prioritizes the integration of all generations. This includes a strong focus on the young people who have already started their careers within the industry. These young employees with high career potential - the Next Generation Leaders - will be given the chance to accompany their CEOs in order to exchange ideas and discuss the challenges of the future with leaders in the tourism industry. We strongly believe in the concepts of incentives and mentorship. Those CEOs and managers who actively encourage their successors contribute considerably to the sustainable and successful development of our industry.
Swisscontact's facilitator for inter-project knowledge exchange and learning in tourism and hospitality, Veronika Schanderl, participated in this WTFL competition with a concept on "Coopetition for a Sustainable Tourism Destination Development". The concept visualises how sustainability in a destination can only be achieved if tourism and hospitality stakeholders collaborate in some areas, while not losing sight of their competing in other areas. It was an analytical piece of work with a very practical orientation. As a result, Veronika was been invited to serve as a member on WTFL's Advisory Board. She represents Swisscontact, as well as the perspective of tourism in developing and emerging countries, and acts as an entry point to WTFL's different activities for Swisscontact's many tourism and hospitality projects, colleagues and destinations around the globe.
Throughout our work with WTFL, Swisscontact - as implementor of development cooperation projects and advisor to tourism stakeholders and destinations - acts with the peculiarities of our projects’ stakeholders and beneficiaries in mind. Tourism is growing rapidly, and destinations in developing and emerging countries are especially vulnerable to negative effects resulting from uncoordinated planning processes, missing partnerships and one-sided development priorities.
Swisscontact fosters balanced and sustainable tourism growth and gives a voice to the destinations.
The drivers for successful development and the risk mitigation strategies towards sustainability were the topics of WTFL 2017’s break out session facilitated by Swisscontact. The case of Indonesia’s high-reaching tourism development plans impacting long-term project work provided the context and technical input for a vivid panel discussion. This was followed by a participatory session, where the audience helped to elaborate these key take-away messages:
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