#MekongMoments Campaign wins the 2017 Travel Industry Oscar at ITB Berlin

The innovative digital marketing campaign #MekongMoments was awarded the prestigious Golden City Gate Award – considered the ‘Oscars of the travel industry’ – at ITB Berlin, the largest travel and tourism fair globally. Swisscontact is a founding partner of Mekong Moments, owned and operated by Digital-Design-Thinking Studio CEN International, and initiated by the Mekong Tourism Coordinating Office (MTCO).

The video was selected from a pool of over 120 entries from 32 countries – including highly funded video and film productions from major destinations and travel companies.  The jury praised Mekong Moment’s innovative approach to video customization and in capturing the essence and magic of the region in an upbeat approach.

Digital marketing campaigns for SMEs

According to Jens Thraenhart, Executive Director of MTCO, the objective of Mekong Moments is ‘to promote the Greater Mekong Sub-region (GMS) and build capacity to allow even the smallest enterprise to have a solid online presence and being able to run a social media campaign on the platform taking advantage of the powerful turnkey solution’. The innovative capacity-building programme is developed as a public-private partnership between the six member countries of the GMS and the tourism industry in the region.

A part of Swisscontact's project work in the Mekong region

As a founding partner, Swisscontact contributes to the campaign by submitting promotional videos to boost the online presence of sub-national destinations and enterprises supported through our programmes.  These include Southern Laos and Kampot under the Mekong Inclusive Growth and Innovation Programme (MIGIP), with the Vocational Skills Development Programme (VSDP) Myanmar offering two partner hotels (supported by the Hotel Training Initiative) the opportunity for high quality exposure at the international level.  The videos will be showcased at the Mekong Tourism Forum, scheduled to take place in Luang Prabang (Lao PDR) from 6-9 June, 2017.

Cambodia Laos Myanmar Tourism

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